Principles & Guidelines

Welcome to the Aligned Network — a community of organizations and individuals who believe that how we grow together matters as much as how we grow individually. These principles are not rules imposed from the outside; they are the shared values that make this network meaningful. We trust you to honor them in the same spirit in which they are offered.


1. The Honor System — Give to Get

The Aligned Network is built on mutual trust and good faith. When you display a partner's banner on your website, your own campaign gets shown on theirs in return. It's a simple, beautiful exchange — and it only works when everyone plays their part.

We ask all participants to engage honestly: keep your banners visible in a prominent place on your homepage, keep your own campaigns active and up to date, and show up as a genuine partner to the others in your cluster. The more freely you give, the more the whole network flourishes — and the more you receive in return.

2. Content Alignment with Your Cluster

Each cluster in the Aligned Network represents a community with a shared focus, theme, or audience. Your campaigns should feel naturally at home within the cluster(s) you've joined — not just technically acceptable, but genuinely resonant with the spirit and people of that community.

When you choose your clusters, please do so thoughtfully. Ask yourself: Would the members of this community find my campaign relevant and welcome? When the answer is yes, everyone wins — your message reaches the right people, and the network stays coherent, trustworthy, and alive.

3. Alignment with Our Shared Mission

The Aligned Network is more than a banner exchange. It is a gathering of people and organizations committed to something larger than any one of us. We ask that your campaigns reflect a sincere orientation toward:

If your work carries this spirit, you are exactly where you belong. Welcome — we're glad you're here.


Questions or thoughts? Contact us — we'd love to hear from you.